I am particularly impressed by the amount subscriber
management that 3GPP has provided. Per packet flow treatment per subscriber is super
cool. However the implementation on mobile gateways is quite complex and need a
lot of cpu and memory cycles. In simple words we really need powerful hardware
sitting in edge with a efficient software to correctly enforce the policy and perform corresponding charging
actions.
Just to point out, 3GPP allows service provider to treat
each subscriber differently based on the subscription. A subscriber may be
allowed to use certain traffic or block certain traffic, certain traffic may be
treated with higher priority and bill him based on the application or location
etc. The limit is endless. A very good business model is needed to make it
happen though. So to allow or block certain traffic from a subscriber the gateways
need to look deep into the packets, detect the flows, apply policies and report
to the billing system. This is quite a lot of pressure on the gateways.
I was doing a study of various telecom plans available
across the world. Interestingly some service providers were offering services like
free Facebook or free sport channel at a flat monthly rate or free email etc.
This makes me wonder why we even need these plans with LTE. These plans are efficient
when there is sever crunch of radio resources and subscriber doesn't have fancy
handsets, but with LTE the spectrum has widened and fancy handsets are becoming
cheaper and cheaper. Will these plans still hold well?
For e.g a plan like free facebook will need the mobile
gateway to look at all the packets
flowing from subscriber, zero rate it and then inform the same to the
billing system. This churns a lot of bandwidth in term of cpu and memory cycles
on the gateway. More over the software on the gateways needs to be highly
efficient.
But there is other side to it. A subscriber may be offered
limited data over a period of time but as token of appreciation allow a service
free. For e.g I would be very happy if “Google Maps” is offered free along with
my monthly of say 200 meg. I mean truly free here, that is actually look at the
Google Maps traffic and zero rating it. But service provider may not want to
do, so he may allow another 50 meg of additional quota and call it token of appreciation.
Duh!
In a nutshell, 3GPP subscriber management is amazing and I believe
the broadband forum agrees. DPI, Policy and Charging are cool features on
mobile gateways from engineering stand point. There are several other issues
with DPI as people really don’t want service provider to look at their data. Anyway
the service is available and I will leave it to the marketing to decide :-)
I would like to hear from you. Would you like certain services
to be free along with your subscription or would you like service to be free
for a low monthly or weekly rate or any other plans you want to see in the market?

